Many Americans are changing how they watch movies - especially young people, the most avid moviegoers. For 13 weekends in a row, box-office receipts have been down compared with a year ago, despite the blockbuster opening of the final Star Wars movie. And movie executives are unsure whether the trend will end over the important Memorial Day weekend that officially begins the summer season. Meanwhile, sales of DVD's and other types of new media continue to surge.

With box-office attendance sliding, so far, for the third consecutive year, many in the industry are starting to ask whether the slump is just part of a cyclical swing driven mostly by a crop of weak movies or whether it reflects a much bigger change in the way Americans look to be entertained - a change that will pose serious new challenges to Hollywood.

Read the full article at New York Times.