Well, maybe not everyone...just those in your city provided the city agrees to change its name to "Dish." "EchoStar Communications Corp., which operates the Dish Network, said Tuesday it will provide 10 years' worth of free satellite television service for every household in a U.S. town that legally makes the change." Dish, GA instead of Atlanta, GA? Dish, CA instead of Los Angeles, CA? Don't count it. You could try your luck moving to a small town, but who would do that for free satellite television service?